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Schär Unveils Gluten-Free Innovations at Expo West: A Taste of Tomorrow’s Delights Today

Discover the Future of Gluten-Free Living with Schär’s Exclusive Sneak Peek of the Brand’s Marble Cake and Three New Exciting Muffin Flavors

Anaheim, CA / March 2024 / Schär, the renowned leader in gluten-free food innovation, is set to unveil its latest array of groundbreaking products at Natural Products Expo West 2024 in Anaheim, California happening from March 13 to March 16, 2024. With a prime location at Hot Products Level 100 on the first floor, attendees can immerse themselves in the world of gluten-free excellence at Booth Number N1104. Additionally, Schär will host an exclusive product showcase in the Hot Products lobby, providing a sneak peek into its innovative lineup.

Expo West serves as the perfect platform for Schär to introduce four eagerly anticipated products, further expanding its diverse range of gluten-free offerings, all of which were released online earlier this year. Attendees can expect nothing short of culinary delights that redefine gluten-free living. This unveiling underscores Schär’s unwavering commitment to pushing the boundaries of gluten-free innovation and meeting the evolving needs of consumers.

In addition to the highly anticipated product debuts, Schär will also feature a curated selection of its beloved items for sampling including its Pizza Crust paired with delectable sauces from Miyoko’s Mozzarella and First Field Tomato Sauce, a Bagel Breakfast Bake made with the brand’s Everything Bagels, and new items in their lineup which includes an all-new Marble Cake and 3 new, soft-textured muffin varieties in Classic, Chocolate and Chocolate Chip. Attendees will have the opportunity to indulge in a diverse array of gluten-free treats that satisfy both the palate and dietary preferences.

At its core, Schär is driven by a mission to empower individuals to embrace gluten-free living with confidence and joy. Schär’s uncompromising dedication to deliver premium quality and doing their best has made them the top choice for gluten-free products. By offering a wide range of delicious and nutritious options, the brand seeks to dispel misconceptions about gluten-free diets and celebrate the culinary possibilities of gluten-free cuisine.

Their official partnership with key celiac organizations such as the Celiac Disease Foundation, healthcare professional groups like the American Gastroenterological Association and hospitals known for celiac care is a testament to their unwavering desire to provide good, nutritious and safe food accessible, essentially unlocking a compromise-free and more inclusive world.

Expo West provides an invaluable opportunity for Schär to engage with consumers, industry professionals, and advocates, fostering a supportive community around gluten-free living. While waiting for the highly-anticipated trade show, consumers can find Schär in over 20,000 stores including Walmart, Kroger, Sprouts, Whole Foods, ShopRite, and Stop & Shop branches across the United States.

As attendees explore Booth Number N1104 and the Hot Products lobby, they will discover not only the latest innovations from Schär but also a wealth of resources and information about gluten-free living. From cooking tips and recipe ideas to insights into the latest trends in gluten-free cuisine, Schär is committed to empowering individuals to live their best gluten-free lives.

For more information about Schär and its innovative gluten-free products, please visit

About Schär:

For more than 100 years, Schär’s mission has been to improve the lives of people with special nutritional needs. Schär USA, Inc. is committed to providing great-tasting gluten-free food to the celiac, gluten-sensitive and IBS communities—offering a safe, flavorful, and high-quality line of gluten-free products. Schär has over 20,000 doors in the US and retailers including, but not limited to, Walmart, Kroger, Sprouts, Whole Foods, ShopRite and Stop & Shop. The full portfolio of products spans from bread, cookies, candy, and crackers to frozen items, including puff pastry dough and croissants! The new soy-free Artisan Baker Breads further solidifies the commitment to trust among consumers with food allergies.


Forward-Looking Statements:

This release contains forward-looking statements regarding future operating and financial performance, product development, market position, and business strategy and objectives. These statements are based on current expectations of future events and are inherently subject to uncertainty. Actual results could vary materially from expectations and projections due to various factors. For a further list and description of these risks, uncertainties, and other factors, please refer to Schär’s filings with the SEC. Information in this release is as of the dates indicated herein, and Schär does not undertake to update any of the information contained in these materials, except as required by law.


Media Contact:

Heather Holmes

Founder and CEO of Publicity For Good


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