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From Homeless To Industry Superstar, Tony J. Selimi, an Award-Winning Life Strategist and Business Coach & Best-Selling Author, Outlines The Essential Steps To Succeeding in Life and in Business

Today we’d like to introduce you to Tony Jeton Selimi .

It’s an honor to speak with you today. Why don’t you give us some details about you and your story. How did you get to where you are today?

I’ve dedicated the last three decades to graduating with honors from one of the top five UK engineering universities, building a successful technology career, researching, testing, and applying the most beneficial principles of emotional intelligence, leadership development, business growth, engineering, psychotherapy, NLP, CBT, and neuroscience. Following the financial crisis of 2008, I took a leap of faith. I left the 9 to 5 job to relentlessly pursue my quest for understanding life’s mysteries and learning how to solve as many problems as possible shaped made me become a world-renowned and award-winning transformational life and business coach specializing in human behavior and maximizing human potential.

My drive is to improve and transform lives—as many as possible—and my mission is to revolutionize coaching and therapy. I don’t subscribe to the belief that therapy should take months or even years. In delivering over 25,000 coaching hours, I realized the number one thing my clients want is to be free of their issues as effectively, quickly, and as painlessly as possible.

That’s why I designed my unique Growth Accelerator Formula©, Alarm® Method, Behavioral Change Process©, The Unfakeable Code® five-step, and Octagon of Excellence eight-step method, following careful and rigorous study of how the mind works and what helps my clients achieve their desired outcomes. Using these methods and principles, I’ve helped thousands of people worldwide overcome their challenges, break through perceived doubts, fears, and self-imposed limits, rewire their brains for growth and success and live abundant, happier, and more fulfilling lives.

I’m sure your success has not come easily. What challenges have you had to overcome along the way?

I was born in 1969 in Gostivar, Republic of Northern Macedonia, with crooked legs and could not walk until age three. I saw other children running free, and playing whilst my late mother tried her best and managed to straighten my legs so one day I could walk using old-fashioned methods, but that came with experiencing a lot of pain.

Growing up, I experienced abuse, health challenges, and bullying and struggled with the belief that I wasn’t enough. The society enforced that I lived in and the schools I went to. I overcompensated by being the best I could be academically, which secured me a place at one of the top engineering universities in Zagreb, Croatia. And if that wasn’t enough, the civil war fell upon us, and my education was taken away from me, as I was conscripted by the former Yugoslav army to fight in a war deep down I despised.

In September 1990, my life was miraculously saved. At age 20, I was on a one-way flight to London, where I ended up living homeless, penniless, and broken. I suffered from anxiety, loneliness, depression, identity crisis, suicidal thoughts, and PTSD. I had to find ways to pay my way through education, face judgments, and prejudiced remarks, and find my place in a country I knew nothing about. I also had to battle self-doubt and struggled to get over caring about what others thought of me. That belief of feeling not good enough followed me and intensified.

Let’s talk about the work you do. What do you specialize in and why should someone work with you over the competition?

I have a deeper calling for as many people as possible to experience the extraordinary, transformative potential of my integrated scientific and holistic coaching and training methods that took me thirty years to create and master. I specialize in human behavior, emotional intelligence, and maximizing human potential.

That’s why I synthesized my thirty years of cross-disciplinary research and designed my unique Growth Accelerator Formula©, Alarm® Method, Behavioral Change Process©, The Unfakeable Code® five-step, and Octagon of Excellence eight-step method, following careful and rigorous study of how the mind works and what helps my clients achieve their desired outcomes faster.

In pursuit of fulfilling as many voids as possible, my clients, who are high achievers and change-makers, have greater expectations, work under tremendous pressure, experience burnout and stress, and often require support in re-inventing themselves and their relationships and in adopting a growth mindset. They want to masterfully manage their emotional responses and make better choices and decisions in life that support them for the specific goals they want to pursue.

They seek my expertise because they want the best qualified, credible, and experienced coach and mentor they can trust to overcome their challenges, break through perceived doubts, fears, and self-imposed limits, rewire their brains for growth and success, and live abundant, happier, and more fulfilling lives. To feel inspired to take their education, expertise, and experiences and turn them into self-empowerment opportunities, a calling for commitment beyond oneself and leverage their knowledge to create more significant income and impact.

What’s your best piece of advice for readers who desire to find success in their life?

First, you must take control of the “fake masks” you show the world and your false view of yourself. You are a product of an image that you have of yourself. The experiences and environment you live and act in define the field of references, for sure.

But the beauty about who you are is your infinite abilities to change, grow, evolve, and enlarge and enrich that field. If you do not take control of that inauthentic self-image I talk about in my multi-award-winning book The Unfakeable Code®, it will take control of you.

My five tips for succeeding in life and business are:

1. Invest time, energy, and money to achieve mental, emotional, physical, spiritual, relationship, social, career/business, and financial breakthroughs. You will save yourself a lot of pain, frustration, and stress in the long run.

2. Clarify what you truly want, why, and when you want it.

3. Create a detailed life empowerment plan based on what success is to you and devise a winning strategy that gets you the results you want.

4. Have a values-driven high, priority action list, commit to your goals, and make sure you celebrate wins on the way to help you grow your confidence, certainty, and credibility.

5. Invest in having a qualified and experienced transformational coach who can help you build unshakeable clarity and momentum, help you become accountable to yourself, create and maintain a healthy work-life balance, and be open to continuous mindset transformation.

Speaking of success, what does the word mean to you?

To be told that you are not good enough just because you are of a different creed and nationality, and then you find out that you are worthy of it all, changes you forever and for the better. To overcome challenge after challenge, accept yourself for all you are and are not, have more moments of gratitude and inner peace, and use all you have learned to alleviate other people’s pains and frustrations and awaken them to their most significant potential is what success means to me.

I often get my clients to love the jobs they do now until they create the positions of the businesses they love. In recent years I also got into filmmaking, which led me to become an executive producer of The Truth About Reading documentary about the illiteracy problem in the USA. In partnership with my clients, I co-created Living My Illusion: The Truth Hurts, an award-winning life coaching documentary about the grieving consequences of midlife crises on health, family, and business people can watch on Amazon Prime, and I created the Into Your Divinity Documentary Series and pioneered several trademarked methodologies in human development.

Over the years, my work and efforts were acknowledged by being awarded the EXPY, Stardust, Partnership, the London SME Most Visionary Entrepreneur, and Corporate Coaching and Recruitment Business Coach of the Year Award. Furthermore, I have received multiple book awards for #1 internationally best-selling books A Path to Wisdom, #Loneliness, The Unfakeable Code®, and A Path to Excellence.

What’s next for you?

To keep improving and transforming more lives. To infiltrate my science-based breakthrough methods, one-of-a-kind principles, and teachings in business, leadership, government, healthcare, and education and ultimately contribute to the evolution of human consciousness. To continue creating an army of empowered and conscious leaders, teachers, and educators and help them build successful businesses.

To create the train the trainer certification programs, write more books, develop and launch a self-mastery coaching app, and sign up more change makers and business owners to my Into Your Divinity Integrated Coaching and Filmmaking Experience. To take my client’s growth and transformational stories and turn them into educational films and documentaries that help them grow their authority, credibility, fame, influence, and awareness on things that matter to us all about unavoidable issues humanity is facing now and in the future.

My mission is to inspire and teach men and women of all professions, nationalities, creeds, and colors how to become purposeful and disciplined masters of themselves and dedicated and inspired leaders and teachers of others.

Through films, documentaries, books, speaking, coaching, mentoring, education, and training, they build spiritual, mental, emotional, physical, vocational/business, financial, familial, and social awareness, thus more effectively and efficiently serving humanity, exemplifying high human potential.

My unshakeable vision and purpose are to help One Billion people achieve personal, relationship, career, business, and financial transformations faster and easier than ever imagined.

Finally, how can people connect with you if they want to learn more?

I work virtually and in person with clients all over the globe, facilitating the realization and accomplishment of personal, relationship, professional, financial, and business goals. Here are four ways I can assist people in creating life-changing breakthroughs, growth, and accelerating their journey to excellent health, influence, relationship, business, wealth, and success.

#1… They can book a Breakthrough Consultation Session by sending an email to

#2 … They can grab a copy of my #1 Amazon bestselling and Multi-Award-Winning books, enroll in my Mindfulness for Higher Productivity, Performance, and Profitable Life Udemy Course, and join thousands of happy students.

#3 … To make the fastest progress, they can book a Business Strategy Session to work with them on their business and train their leaders and teams. Just email my team and put “private” in the subject line. Let us know a little about you or your business and what you’d like to work on, and I’ll get my team to send you the quote, invoice, and the necessary booking details.

#4 … They can book me to give expert advice on their TV/Radio/Podcast show or hire me as a speaker to educate, inspire and transform their audience at their next company or industry event. Do send us your event info, and once I hear from you, my team will send you back the contract and fee info.

For more information and to connect with me on social media, subscribe to my youtube channel and go to

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