JSB is not just a name; it’s a brand of authenticity, creativity, and relentless pursuit of growth. From his earliest memories of music to his aspirations of helping others unlock their potential, JSB has crafted a unique path in the industry that’s both inspiring and deeply personal.
The Roots of a Dream
Music has always been in JSB’s blood. His father was part of a rap group named NHG, and growing up, JSB spent countless hours watching them create music. But it wasn’t just about observation. One day, alone in the studio, JSB decided to record a song himself. The results were unexpected yet thrilling—everyone was impressed, and the moment marked the beginning of a lifelong passion for music.
“My biggest musical influences were the people I grew up around,” JSB explains. “They all had different styles, and I took something from each one.” This early exposure to diversity in sound and storytelling became the foundation for his own creative approach.
A Message of Growth and Elevation
For JSB, music is more than a career—it’s a tool for transformation. “I use music to push a certain message, and that message is to help people realize what they’re capable of: growth and elevation.” This philosophy shines through in tracks like “Broad Day,” his first performed song, which reflects his journey of learning how to navigate life’s challenges.
His process is rooted in real-life experiences. “I think of something I went through and make it sound good,” he says. Once he locks in the first few bars, he lets the freestyle flow, creating a sound that’s both raw and polished.
Creative Spaces and Evolving Sounds
JSB’s creativity thrives in simplicity and comfort. “I feel most creative at night, wherever I have my equipment,” he says. Over the years, his sound has grown alongside him. “I’m able to sing now and be more punctual,” he adds, highlighting the technical growth that complements his emotional storytelling.
One of his proudest moments as an artist was achieving a goal to create a song in every genre—a testament to his versatility and determination to stay fluid in an industry that often seeks to define and confine artists.
Challenges and Triumphs
The journey hasn’t been without its hurdles. For JSB, the biggest challenge has been an internal one: overcoming self-doubt to put his work out publicly. But each time he does, he reinforces his commitment to staying authentic and true to his artistry.
One standout moment in his career was a spontaneous performance at a musical showcase, a reminder of the joy and spontaneity that fuel his passion. And while commercial success is often a driving force in the industry, JSB has a different perspective. “I’m not driven by money,” he says. “I’m already rich as long as I have what I need to make what I want to make.”
A Fallen Angel Rises
JSB’s latest project, Fallen Angel, is a deeply personal exploration of rebuilding oneself. “It’s about building myself up and creating things to help other individuals do the same,” he explains. The album is filled with hidden messages, inviting listeners to delve deeper into his lyrics and uncover the layers of meaning behind the music.
Beyond Music
When he’s not creating music, JSB is a powerhouse of productivity. He makes custom T-shirts, builds things, runs a life insurance agency, and even manages a virtual school. His diverse interests reflect his belief in maximizing potential and utilizing every opportunity to its fullest.
This versatility extends to how he handles the pressures of the industry. “I always make sure to stay as fluid and versatile as possible so I can’t get trapped in a box,” he says.
What’s Next for JSB
JSB’s future is as ambitious as his music. In February, he’s hosting his own All-Star Showcase, and in March, he’ll be performing at South by Southwest. His ultimate vision for the next five years? To become “one of the most authentic and biggest creators on the planet” while helping others develop and discover their own talents.
