The American market is experiencing a meteoric rise in the demand for organic products across most sectors, and not exclusively to food either, wine lovers are starting to seek out clean, organic options that are free from harmful additives, sulfites, and pesticides more and more. As a result, the organic wine movement has gained significant momentum, especially among younger, more quality focused, consumers who value sustainability, and wellness over other factors. For an example of this growing market trend, we need look no further than in the organic champagne market where a drink previously used as a sign of luxury is now the hallmark of conscious consumption.
This trend is currently being led by companies like Avid Vines, a winery dedicated to importing only the finest certified organic French champagnes exclusively from small, family-owned vineyards in the Champagne region of France. With its commitment to quality, sustainability, and wellness, Avid Vines is making organic champagne more accessible to the U.S. market and blazing a new trail for the sector’s future.
The Organic Champagne Trend: A Growing Consumer Demand
It used to be that organic products were something of a very particular niche in the U.S market, often occupying no more than a couple of shelves, but now, more and more companies are seeking the organic label.
The U.S. market, in particular, has seen a rapid increase in the demand for organic products, which as you may imagine, is being entirely driven by consumers who are becoming ever more conscious about health and the environment. For wine drinkers, this has manifested as opting for wines that are not only made from organically grown grapes but also produced in a way that abuses neither the workers who plant and harvest the grapes, nor the environment through the use of pesticides or other additives.
The truth is that most wine enjoyers are no longer interested in the mass-market options which offer them middling quality and very little variety in comparison to the richer and more authentic experience of artisanal, small-batch wines. And we’re not just talking about the flavor. A lot of these small batch wines carry their own stories —whether it’s the family tradition behind the vineyard or the careful, sustainable methods used in the production process. Taking health into account, those also tend to be the wines less likely to contain additives, sulfites, and preservatives.
Avid Vines: Leading the Organic Champagne Movement
It was seeking to answer this new demand that Avid Vines, an organic french champagne importer, placed itself at the forefront of the organic champagne movement in the U.S., offering customers a curated selection of premier organic champagnes sourced from small, family-owned vineyards in the Montagne de Reims region of Champagne, France. The company has earned this prestigious position by partnering with some of the most respected producers in the region, including Rafflin Lepitre and André Tixier, both of whom incorporate the golden standard for quality and conscious farming practices.
Something else that sets Avid Vines apart is their dedication to preserving the natural quality of their wines. Usually, with mass-market champagnes, along with your traditional fermentation and refining process several artificial additives and sulfites are inserted into the mixture compromising not only your experience, but your health as well.
So what sets Avid Vines’ offers apart is precisely the absence of unnecessary chemicals, allowing for a purer taste and a more enjoyable drinking experience, even from a health standpoint. The company also employs a unique chilled import process to ensure that each bottle of champagne arrives in the U.S. at its peak of freshness and flavor.
Why Organic Champagne Matters
Avid Vines is at the forefront of a shift in the way your average consumer thinks about what they drink. Whereas before what mattered was the “pedigree” of your champagne, that is, coming from a famous and celebrated winery with a long list of trophies, it is now becoming a far more intimate affair. What people want is to know their drink is coming from real hands, of real people to whom the quality of each bottle matters above all else.
With that come values such as sustainability, craftsmanship, and ethical sourcing, values values which manifest in the form of organic farming methods, which prioritize the health of the land, the preservation of biodiversity, and the minimization of chemical inputs. Values at which Avid Vines and its partner wineries excel.
So if you feel tired of the same old chemically altered supermarket champagne that delivers the same old tired and artificial experience, consider taking a look at what Avid Vines has to offer through their website.