FOR IMMEDIATE RELEASE
Supporting Innovative, Purpose-Driven Brands to thrive and make an impact in the Beverage Industry
Marina Del Ray, CA., (November, 2024) – Publicity For Good (PFG), America’s premiere communications for purpose-driven brands, is thrilled to attend BevNET Live from December 8 to 10 at Marina Del Ray, CA. Publicity For Good intends to do a roundup of their favorite brands attending the event to boost their presence. For brands who want to be included, PFG is inviting you to send a pitch to info@publicityforgood.com for a chance to be a part of the acclaimed agency’s list of top brands for BevNET 2024.
Photo from Publicity For Good
Known for its unwavering commitment to amplifying purpose-driven businesses in the beverage space, the award-winning agency offers unmatched insight, innovative strategies, and impactful storytelling to help brands achieve their goals. BevNET Live gathers some of the most dynamic minds in the beverage industry to discuss the latest trends, challenges, and opportunities. PFG’s presence at this influential event underscores its dedication to helping brands not only thrive in the marketplace but also make a positive impact on society.
Tailored Expertise for Purpose-Driven Beverage Innovators
Publicity For Good (PFG) specializes in elevating beverage brands with innovative strategies that help them navigate crowded markets and build consumer trust. With expertise in consumer packaged goods (CPG) and a proven track record of over 300 successful partnerships, PFG combines global insights from its global team with a deep understanding of local market dynamics to boost visibility, credibility, and consumer engagement. Their various PR and communications services include:
- Compelling Brand Stories: PFG creates narratives that resonate, emphasizing sustainability, community impact, or health innovation.
- Media Relations Expertise: Leveraging connections with top-tier outlets like Forbes and USA Today, PFG delivers high-impact coverage that builds trust and authority.
- Influencer and Thought Leadership: PFG amplifies brands’ voices through influencer partnerships and positions them as leaders in topics consumers care about.
- Comprehensive Campaigns: From product launches to crisis management, PFG delivers integrated strategies with measurable results.
- Award Management: PFG helps brands secure recognition in competitive categories, spotlighting their industry contributions.
- Sustainability Storytelling: PFG highlights environmental responsibility efforts, connecting brands with conscious consumers.
- Social Media Strategy: PFG engages audiences where they are, building loyalty and driving ROI.
PFG’s tailored expertise ensures beverage brands can cut through the noise, connect authentically, and lead their categories with purpose and impact.
Breaking Through a Saturated Market
In today’s crowded marketplace, where consumers are increasingly focusing on impact, PFG’s data-driven strategies ensure that a brand’s core values and unique selling points are effectively communicated, making a lasting impact.
For instance, PFG’s work with Flying Embers, an organic, probiotic-rich hard kombucha brand, showcases its impact in driving brand success. To position Flying Embers as a “better-for-you” alcohol alternative and industry leader, PFG secured top-tier media placements (Forbes, NY Times, Bloomberg), launched event-based campaigns, and highlighted community initiatives. Over 16 months, PFG delivered 88 media stories, reaching 699 million consumers and generating $926,000 in publicity value, helping Flying Embers dominate 84% of the hard kombucha market.
Beyond Flying Embers, PFG has successfully supported clients by:
- Positioning sustainable packaging as a core differentiator for snack brands.
- Highlighting innovative ingredients aligned with dietary trends like keto, vegan, and gluten-free.
- Showcasing philanthropic efforts to inspire consumer loyalty.
- Supporting brands during new product launches
- Geotargeting to identify key regions to tap into.
PFG’s ability to craft campaigns that align with modern consumer values ensures that brands remain relevant, foster long-term loyalty, and stand out in competitive markets. Some other well-known brands that the acclaimed PR firm has worked with include Mission Cocktails, Nutpods, PATHWater, Ventura Spirits and many more.
PFG’s Vision for Purpose-Driven Success Comes to BevNET Live
At BevNET Live, PFG invites beverage innovators to redefine success by focusing on purpose-driven growth—where meaningful connections and industry leadership go hand in hand with profitability. PFG’s mission-driven approach empowers brands to make a difference, whether through ethical sourcing, championing causes, or educating consumers. During the event, PFG will be providing free PR consultations and offering insights to help brands out and get a glimpse of what’s to come when they work with the acclaimed PR firm. Whether you’re a startup or an established brand, PFG helps companies navigate shifting consumer behaviors and build a better world, offering the expertise and strategy to elevate your story and secure your place as a leader in the industry. Brands can also book a free PR consultation by visiting this link, to discover what PFG can do for them.
Learn more about Publicity For Good, their clients and the amazing impact they do by visiting their official website.
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About Publicity For Good
Publicity For Good (PFG) is the leading communications firm dedicated to amplifying the voices of purpose-driven brands with over 20 years of combined experience. At PFG, we believe in the power of purpose. Our mission is to grow the impact and ROI of purpose-driven CPG brands that are committed to making a positive impact on the world. Our expertise encompasses media relations, influencer seeding, awards management, crisis management, social media management and thought leadership. We specialize in serving consumer brands in the food and beverage, beauty, health, and wellness sectors, as well as non-profits and influencers/ entrepreneurs creating compelling narratives that resonate with audiences and drive meaningful impact.
Press Contact:
Heather Holmes
heather@publicityforgood.com
1+(828)332-5307
publicityforgood.com/
