FOR IMMEDIATE RELEASE
Lifestyle Influencer Delivers Tailored Solutions for Mature Women Through Expanding Online Platform
Bell Buckle, TN., (2025) – As summer heat and humidity set in, keeping makeup in place becomes a major concern—especially for women over 50 with changing skin. Beauty content creator and founder of Just Doing My Best, Dawn Pfingsten, is helping women simplify their routines with proven, affordable tips for achieving long-lasting, sweatproof makeup.
At 57, Pfingsten brings relatable insight to the beauty space, speaking directly to women navigating oily skin, fine lines, and other common concerns that can affect makeup wear. Her approach focuses on ease, budget-friendly products, and confidence-building techniques that work for real life—not just photo shoots or special occasions.
In her latest tutorial, “This Is the Secret to Longer Lasting Summer Makeup | Over 50 Makeup,” Pfingsten outlines a practical routine designed to lock makeup in place through heat, humidity, and long days. The centerpiece of the routine is a thoughtful use of setting sprays and a strategic layering technique she calls the “sandwich method.”
Prepping the Skin for Staying Power
Pfingsten emphasizes the importance of setting spray not just as a final step but as a base layer applied before any makeup. Applying setting spray directly onto clean skin helps create a lasting barrier that grips foundation and other cream products throughout the day.
She highlights four setting sprays, catering to different needs and budgets:
- ColourPop Pretty Fresh Setting Spray: Hydrating and plumping, thanks to niacinamide and peptides—ideal for mature skin.
- Face Hack by Frack Beauty: A clean, gentle formula suitable for sensitive skin types.
- Milani Make It Last Original: Alcohol-based and ideal for oily skin types looking for extra staying power.
- Tirtir Mask Fit Makeup Fixer: A waterproof, sweatproof Korean option with 24-hour wear, best suited for outdoor events or long days.
Each option offers a unique benefit, whether hydration, oil control, or extended wear.
The “Sandwich Method” for Extended Wear
After applying cream-based makeup products, Pfingsten uses a damp makeup sponge sprayed with a long-wear setting spray. Lightly pressing the sponge across the face not only locks makeup in place but also removes excess product and improves the finish.
This technique increases the longevity of cream makeup by reinforcing it between layers of setting spray, improving durability without caking or heaviness.
Application Order Matters
Pfingsten recommends applying lip liner before a final layer of setting spray to enhance longevity, while holding off on mascara until after the final spray has dried. Spraying over mascara can cause lashes to stick together, especially in humid climates.
For a mascara that resists heat and humidity without the harsh removal process of waterproof formulas, Pfingsten recommends using a tubing mascara. Tubing mascaras stay in place and wash off easily with soap and water, making them a gentle alternative for mature lashes.
Tailoring Products to the Occasion
While the Tirtir Mask Fit Makeup Fixer provides powerful hold for special events and outdoor occasions, its waterproof formula can feel heavier than needed for daily wear. For everyday use, lighter setting sprays like ColourPop, Face Hack, or Milani offer enough durability without compromising skin comfort—especially for women with oily skin.
Beauty Tips Rooted in Real Life
Pfingsten’s content is centered on empowering women over 40 and 50 to simplify their beauty routines and feel more confident without spending a fortune. Her advice focuses on practical steps that make a noticeable difference in wear and comfort, offering easy-to-follow routines that are accessible to everyone.
Through Just Doing My Best, she continues to build a growing community of women who want real solutions tailored to their lives and skin. You can find all of her advice and more tips on her website: JustDoingMyBest.com and follow them on Instagram and Facebook.
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About Dawn Pfingsten and Just Doing My Best
Dawn Pfingsten is the founder of Just Doing My Best, a fashion blog dedicated to empowering
middle-aged women through style. Based in Bell Buckle, TN, Pfingsten uses her platform to offer practical fashion advice, promote affordable beauty products, and share her personal journey as a wife, mother, and military veteran. For more information about Dawn Pfingsten and Just Doing My Best, visit www.justdoingmybest.com and follow her on her socials: Instagram, Facebook, & YouTube.
For media inquiries, contact:
Heather DeSantis Holmes
heather@publicityforgood.com
1+ 828-332-5307.
